The Friedkin Group need to find a balance between signing players for David Moyes and avoiding overspending this summer.

That is the view of football finance expert Dan Plumley, who told Football Insider exclusively that differences between the manager and owners were just “part and parcel” of modern-day football.

Back in June, the senior lecturer at Sheffield Hallam University revealed to Football Insider he did not expect Everton to spend more than £100million this summer.

However, the signing of Tyler Dibling from Southampton has now pushed the club’s total spend this window to £109m [transfermarkt].

That figure is in line with what Plumley predicted, but Moyes has been vocal about his desire to see more investment this summer [Sky Sports].

The ex-West Ham boss said at the end of July his side was “not ready” for the 2025/26 season, and that another “five or six” additions were necessary.

Everton owners attempting to find balance after Tyler Dibling deal

This article contains exclusive comment from Dan Plumley, a football finance expert and senior lecturer at Sheffield Hallam University.

Speaking to Football Insider exclusively, Plumley was sympathetic towards Moyes’ desires to see his squad continue to improve, but also pointed towards Everton’s shaky recent history in terms of their finances as a reason that more money hadn’t been spent this window.

He said: “I think there’s always that pressure, isn’t there? There’s always going to be manager and owner politics, and that’s just part and parcel of it.

“The thing I’ve always said with Everton as well is they were going to go and start to spend again at some point, but they’ve still been making losses.

“I know a lot of Premier League clubs are in similar positions; it is tricky.

“You’ve got to find that balance, and I didn’t expect them to spend even as much as they have done this summer, so I think that they are showing that now they’re gonna try and have a go at it.”

Everton tipped to make 4 new signings before window closes

In what could be a massive boost for Moyes, Everton could be set to make three or four new signings before the 1 September deadline, their former CEO Keith Wyness told Football Insider.

Right-back is an area of pressing concern whilst there is also the desire to bring in some more midfield options.

Yves Bissouma is a target for Everton, although West Ham are thought to be interested in the Tottenham outcast.

Meanwhile, Kellen Fisher is being watched by Everton after a breakout season for Norwich City last year.