Stephen Curry’s Foretaste of Life After the Game
Stephen Curry, even as he continues to dazzle on the floor, has made it clear he’s already laying the groundwork for what comes after basketball. While retirement isn’t imminent in his mind, his comments and moves over the past year or so suggest a carefully considered plan — not just for winding down, but for stepping into roles where he can still make an impact. Here’s a look at what Curry has hinted at, what he’s already doing, and what his first moves post-retirement might be.
What Curry Has Already Put Into Motion
- Executive Role at Davidson
In March 2025, Curry became an assistant general manager at Davidson College — his alma mater — helping both men’s and women’s basketball programs. He’s providing insight based on his college and pro experience. (Reuters)
He’s also helping seed a substantial fund (an eight-figure one) for Davidson’s athletic programs. (Reuters) - Business Ventures & Media Presence
Curry is already CEO of Thirty Ink, a conglomerate that includes Unanimous Media, the Gentleman’s Cut bourbon brand, and 7K marketing consultancy. He has media projects and content ventures under way, demonstrating he’s building infrastructure now. (CNBC)
He’s also expressed interest in broadcasting — not rushing into it, but being deliberate about getting in when the time is right. (CNBC)
What Curry Has Said About His Future
- Curry has indicated that team ownership is something he would seriously consider. He has explicitly said that the idea of being part of an ownership group and operating a franchise in a way that reflects the values and standards he’s upheld with the Warriors appeals to him. (SI)
- He also mentioned broadcasting and media roles as potential paths, although he emphasized patience: he wants to invest in the right opportunity, not just jump on anything. (CNBC)
- Another intriguing possibility: playing professional golf or competing in senior golf circuits once he ages out of basketball — something he has dabbled in as a hobby and expressed an interest in more seriously. (CNBC)
- Importantly, Curry has said he doesn’t want to “end up like” some legends who closed their careers in decline — teams losing, diminished roles, disconnected from their prime. He wants his exit to align with his values, not be forced by injury or diminishing relevance. (The Times of India)
What His First Move Post-Retirement Might Look Like
Putting together Curry’s current engagements plus what he has expressed interest in, here’s what I believe his likely first move after retiring will be:
Taking full control of his business empire: Right now, his companies (Thirty Ink, Unanimous Media, etc.) are partially managed with his attention divided. He’s already said he plans to take a more central, “day‑to‑day” role in these ventures when he’s done playing. (CNBC)
From there, he’ll probably transition into one of the following in short order:
- Ownership stake in an NBA franchise — possibly minority to start, unless the perfect opportunity arises. This is clearly on the table. (SI)
- Broadcasting & media work, likely starting as studio appearances or commentary, perhaps with shows connected to his brands or networks he feels aligned with, to preserve integrity and allow him to craft his voice. (The Times of India)
- Possibly coaching or consulting roles — either youth/high school or in skills development — given his stated love of teaching, skill development, and his early ambitions. (SI)
Timing & Constraints
- Curry’s current contract with the Warriors extends through the 2026‑27 season. He has said he’s taking things “two years at a time” — evaluating along the way. (The Times of India)
- Because of that, many of these future ambitions are things he can’t fully act on until his playing days are over — ownership is one such thing. He’s aware of that and seems content to plan ahead. (CNBC)
What Seems Least Likely (At Least Immediately)
- A full coaching career at the college or NBA level right away seems less likely — Curry has expressed admiration for coaching, but hasn’t strongly indicated it as a primary plan post-retirement. (SI)
- Jumping into broadcasting immediately after retiring is possible, but he has emphasized patience and readiness over speed. He wants the opportunity to fit. (CNBC)
Conclusion
Stephen Curry is very openly preparing for the next chapters of his life: business leadership, media work, possible ownership — all while still competing. If I had to bet on his first major move after retirement, it would be consolidating and elevating his role at Thirty Ink and related ventures, while exploring ownership or equity in a basketball franchise. From there, media and broadcasting are likely next, especially opportunities that align with his values and allow him to leverage the platform and reputation he’s built.
If you like, I can project a few scenarios of how exactly his entry into team‐ownership might happen — which markets, which teams, what kind of deal — interested?
