Burnley chairman Alan Pace recalls fans telling him and his family to ‘f*** off and go die’ after the Clarets were relegated from the Premier League
- Alan Pace has revealed how Burnley fans told him to go die after their relegation
- Pace also said how fans would swear and yell at him and his family in the streets
- The chairman went on to say how it improved after Burnley were promoted
Burnley chairman Alan Pace has revealed how fans charged the directors’ box and told him to ‘f*** off and go die’ as they were relegated from the Premier League in May 2022.
The Clarets were relegated on the final day of the 2021-22 campaign – with Callum Wilson‘s brace for Newcastle sending them down to the Championship.
Pace was disappointed with the result but said he wasn’t expecting the onslaught that would follow – claiming his family were targeted by the Burnley fans.
Things went from bad to worse for Pace when tight financial constraints led to the departures of key players like Ben Mee, James Tarkowski, Nick Pope, Dwight McNeil and Maxwel Cornet.
However, things turned around following the appointment of Vincent Kompany, whose desired playing style was about as far removed from that of predecessor Sean Dyche as is imaginable.
Pace also said how fans would swear and yell at him and his family in the streets as a result
Kompany’s side beat Middlesbrough 2-1 in April 2023 to move 19 points clear of Luton in the Championship and secure automatic promotion to the Premier League for the 2023-2024 campaign.
Speaking about his experience with the Burnley fans following their relegation and subsequent promotion, Pace said: ‘You certainly hope it’s a good opinion [people have of you], not a bad opinion.
‘People can’t understand what it is like. To have people basically come up to the directors box on the way out and basically charge at the directors box and yell and scream and tell you to “f*** off and go die”.
‘I don’t think people are ready for that. I definitely wasn’t. Then to walk down the street and see people waving with one of their five fingers. They just yell and say stuff.
‘I think the hardest part is being with family when people say to go home. This is home. So, I don’t know what they are really saying.
Vincent Kompany’s side beat Middlesbrough 2-1 in April 2023 to secure automatic promotion
‘Yeah, that was harder probably for them than it was for me. But, at the same time, we made the conscious effort when that happened to leave after a little while because it wasn’t a good environment from that perspective.
‘I would say it is way, way, way better when things are going well. Everyone is very respectful and very kind. I would have to say, a number of those same people would actually come up and apologise – which I never would have expected or asked for – has been amazing.’
During Burnley’s new documentary – called Mission to Burnley – Pace spoke about how he didn’t want his legacy at the club to be defined by their relegation.
When asked what he would like his legacy to be, Pace said: ‘I don’t worry about my personal legacy. I hope what we do stands out to people as something special. Something that is always reflected on as more happy than sad and more joy than sorrow.
‘But, they come together in different forms. I just hope that people will look back, long after I am gone, and say wow that was a great time at the club. That was a great time in our community and it was special. I would be happy if people said it was a special time.’
Mission to Burnley – which launches at 10pm on August 10 on Sky documentaries and Now – gives viewers unprecedented access to the boardroom, dressing-room and inner workings of the club.